Launch Orchestrator
Put together the launch orchestration for the Focus Line DROP. Target launch is May 6. I want email, Meta, TikTok, and a Slack update for the team.
JT
08:42
Launch Orchestrator · 08:44
On it. I'll build the full timeline from the brief, draft the Klaviyo flows, stage the ad activations, and post a single Slack update so the team has one source of truth.
Launch Orchestrator · 08:58
Full orchestration is staged. Target launch 2026-05-06 09:00 ET. Here's the timeline — every row has a single named owner.
| WHEN | CHANNEL | ACTION | OWNER |
|---|---|---|---|
| T-14 (Apr 22) | Klaviyo | VIP-only waitlist open · email to top-10% LTV segment (4,120 profiles) | Amira |
| T-14 | Slack | Internal kickoff post in #launches · brief + timeline pinned | Launch Orchestrator |
| T-7 (Apr 29) | Meta Ads | Prospecting test at $4k/day · 2 creatives · warm lookalikes | Devon |
| T-7 | TikTok | Creator seeding · 6 confirmed creators, products shipping 2026-04-26 | Ren |
| T-3 (May 3) | Klaviyo | Waitlist reminder email (waitlist segment now ~8,600) | Amira |
| T-1 (May 5) | Klaviyo | "Tomorrow at 9am ET" email + SMS to waitlist | Amira |
| Launch (May 6) | Shopify | PDP live at 09:00 ET · inventory-reserved tag removed by cron | Devon |
| Launch | Klaviyo | "It's live" email to waitlist, 09:05 ET · all-subscribers follow-up at 14:00 ET | Amira |
| Launch | Meta Ads | Budget up-shift to $18k/day · retargeting ad set unpaused | Devon |
| Launch | TikTok | 6 creator posts go live rolling 09:00–13:00 ET · boost top performer at 15:00 ET | Ren |
| T+3 (May 9) | Gorgias | Support triage on Focus Line tickets · auto-tag launch/focus | Support Triage |
| T+7 (May 13) | Review Sentinel | First review sweep; post themes to #launches | Review Sentinel |
Klaviyo flows drafted (paused pending approval):
focus-line · vip-waitlist · pre-launch— 3-email flow to top-10% LTV, opens early on T-14focus-line · launch-day— 2-email + 1-SMS sequence, fires by waitlist-tier
Launch-day checklist (14 items — posted to Notion, link in #launches):
- 08:30 ET — Shopify inventory unlocked for all 3 SKUs (Devon)
- 08:45 ET — PDP QA: desktop + mobile + gift-note path (Amira)
- 09:00 ET — Remove "coming soon" tag, verify cart add (Devon)
- 09:05 ET — Klaviyo "It's live" fires (auto, monitor in Triple Whale)
- 09:15 ET — Spot-check: 3 test orders, including Apple Pay + subscription signup
- 10:00 ET — Meta budget up-shift live (Devon)
- 10:30 ET — Slack update to #launches with first-hour numbers
- 12:00 ET — Mid-day checkpoint: inventory burn rate, CS ticket rate (Support Triage auto-report)
- 13:00 ET — All-subscribers Klaviyo follow-up fires
- 14:00 ET — TikTok boost decision on top-performing creator post
- 16:00 ET — EOD summary: units sold, revenue, AOV, top-churn questions (Launch Orchestrator auto)
- 18:00 ET — Compliance Watchdog re-scan of launched PDP copy
- 21:00 ET — Inventory check — flag if burn rate puts us on track to stock out
- 22:00 ET — Post-day-1 Slack summary to #launches
Slack post drafted and queued for #launches — ready to fire when you hit approve. Anything else to stage before I close this out?
CONVERSATION COMPLETE · 5 OF 5 STEPS
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