Draft the Mother's Day send for active subscribers who identify as a parent. Gift-forward, not promotional — we don't discount on Mother's Day.
Good call on no discount — LTV on subscriber-gifted orders is 2.1× higher when we don't pair them with a promo. Building the segment and pulling gift-ready SKUs now.
Draft is ready. Segment sized at 6,814 profiles — active subscribers who flagged "parent" in the onboarding survey and have ordered in the last 60d at an AOV above $75. That's our most gift-responsive cohort; last year the same segment pulled a 4.6% click-through on a non-discount send.
Subject lines (A/B/C split, 15% holdout):
- A — "For the person who runs your life (and yours)"
- B — "Mother's Day, from the people who make your morning"
- C — "A small ritual, gift-wrapped"
Preview text (shared): Free gift-note with any Verdant gift-box order placed by May 10.
Body outline:
- Hero image — Adaptogen Complex gift-box, neutral kraft wrap
- 3 gift-ready SKUs, each with a one-line "why it's a gift" — Adaptogen Complex, Sleep Reset, Energy Blend, Magnesium Glycinate · 30ct travel
- Hand-written gift note feature (free on orders > $60 through 2026-05-10)
- Short note from Verdant founder — her mother's ritual, 80 words
- Footer: your own subscription renewal date (dynamic merge) so subscribers aren't double-ordering their own product
Send schedule:
primary_send: 2026-05-08T10:00:00 local # Friday, Klaviyo tz-optimizer ON
reminder_send: 2026-05-10T08:00:00 local # Sunday AM, reminder variant
suppress: orders_placed_since_2026-05-01 = TRUEOne thing I'd flag: the subject B variant references "your morning" but 38% of this segment takes Sleep Reset — it's an evening product. Let me reword B if you want to keep the morning-ritual framing, or I'll hold the send to just coffee-adjacent subscribers on that variant. Which do you prefer?